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John Clifford is a Senior Director for the Global Executive Briefing Program at Dell EMC. John is an 18 year EMC veteran and brings over 20+ years of experience in Technology Sales, Management and Marketing. Prior to assuming his current role, John successfully established and scaled EMC's world-class briefing program in APJ. John has spent the past 7 years in Singapore working with the APJ leadership team and helping to establish the program in Singapore, Greater China, India Tokyo and the Field EBC Program. Preceding his stint in APJ, John spent a number of years as a Principal Technology Consultant at the Cork EBC where he partnered with EMC Consulting to build EBC engagement competence in design and facilitation for a business and technical audiences.

John brings a unique blend of customer insight, strong sales alignment, a broad understanding of EMC’s global business strategy and a passion for people and innovation. In his current capacity, he is focused on ensuring the EBC program is a key sales tool to help build pipeline, shorten sales cycles and deliver a world class total customer experience to our customers and partners. John is married to Niamh and they have three children Colm, Darragh and Laura.